Website: http://www.goodnightnaturals.com/
Description: Good Night Naturals has been in business since 2006 retailing organic and natural material mattresses, bedding, and organic luxury linens in the USA and Canada. Paul from Good Night Naturals states, “We are especially proud to be one of the very first and most knowledgeable resources for sustainable and healthy sleep products. In a world filled with synthetics, pesticides and chemicals, we are dedicated to helping our customers create a safe and healthy bedroom.”
Technologies Used: Paul continued, “We started hosting our website with LexiConn using the flexible, easy to use ShopSite platform. Having been in the design business, we were very conscious of the look and feel of our store, so it was important to find a designer who could translate our vision. I am happy to say that we found Celine Damonte and have been using her company from the very beginning.
In order to attract business, we have been big fans of SEO and are currently using Google Analytics, Facebook, Twitter, Pinterest, and Google Plus to inform and attract existing and new customers. Integrated into our package is Imail which we use to send newsletters and promotional email blasts to inform and stay in touch with our over 5000 subscriber mailing list. Collecting names directly on our site is also available. It is important that our customers trust us, so we use GeoTrust, McAfee Secure, as well as other trade organizations that allow us to place their banner on our home page.
Advice / Tips: Paul finished, “To be successful in the competitive online retail landscape, we have to do whatever it takes to offer exceptional customer service to our customers. This can mean so many different things, from offering smart and honest advice about our products, free shipping, special offers, and a phone line which encourages questions and customer contact. Customers appreciate being able to visit a well-designed, informative site that offers quality products that arrive when promised.”
